Paul Grusche has never been able to stand conventional prosperity, so fulfilling achievements in corporatist environs were destined to give way to the financially maddening pursuit of a career in arts and letters. He taught himself how to paint, founded a car magazine, photographed hundreds of cars, built self-taught websites—good ones—and managed a band in LA. In the mid-90s, he partnered in a Seattle hemp company while living on a sailboat and last but not least, has always, always been a grease monkey.
Paul Grusche (pronounced grew-shay), nickname Groosh since high school.
Website founded 1996.