A Breakthrough Pricing Model for Starving Artists

Whether you view art online, in a gallery or look at the walls while chomping a salad, understanding why an artist prices the way they do eludes most of us. What may seem reasonably priced to you may seem outlandish to another. As an artist, price your work too low and risk undercutting yourself or worse create a negative image around cheap or low quality work. Price too high while still earning a reputation and you may turn off buyers and find it hard to sell to pay the bills.

The Groosh Factor rids ambiguity from artwork pricing and attempts to base pricing in everyday, relatable factors. A starving artist can now support their price with hard costs. Then most importantly, ask the client to cover those irrefutable expenses plus pay a premium based on market labor rates, not on “well I think it’s cool but I don’t know if it’s worth that.”

This pricing model is a calculator designed for the artist to value their work.