A Breakthrough Pricing Model for Starving Artists
Whether you view art online, in a gallery or at the walls while chomping a salad, understanding how an artist reached a price eludes most of us. What may seem reasonable to you may seem outlandish to another. If an artist prices their work too low, they risk undercutting themselves, or worse, create a negative image around cheap work. Price too high while still earning a reputation, and you may turn off buyers and find a hard sell to pay the bills.
The Groosh FactorTM (designed and built by me) rids ambiguity from artwork pricing and attempts to base pricing in everyday, relatable factors. A starving artist can now justify their price with hard costs. Then most importantly, ask the client to cover those irrefutable expenses plus pay a premium based on market labor rates. This all but eliminates the: “well I think it’s cool but I don’t know if it’s worth that” conversation.