
By using the car’s 40+ year heritage and launch press articles to propel this concept, I gave the 928 the ability to “speak,” rather brag about itself, after gesturing come look at me. I felt it needed to tell the story of why Porsche’s success and their product line diversity demanded they devote an unheard of $200 million out of their $600 Deutschmark annual sales budget in 1974 to the development of the 928.
See full development, press coverage and forum feedback at my automotive website Groosh’s Garage
