The Groosh Factor

A Breakthrough Pricing Model for Up and Coming Artists

Whether you view art online, in a gallery or on the wall while chomping a salad, the pricing rationale eludes most of us. What may seem reasonable to you may seem outlandish to another. If an artist prices their work too low, they risk undercutting themselves, or worse, create a negative image around cheap work. Price it too high and you may turn off buyers or stunt growth in reputation.

The Groosh FactorTM gets rid of pricing ambiguity by basing it in everyday, relatable factors. An up and coming artist can now justify their price with hard costs. More importantly, ask the buyer to cover those irrefutable expenses plus pay a premium based on market labor rates. Let’s feed the starving artist and put an end to the “what’s it worth?” conversation!