Artist, Marketer, Car Guy

Paul "Groosh" Grusche has never been able to stand conventional prosperity, so fulfilling achievements in corporatist environs were destined to give way to the financially maddening pursuit of a career in arts and letters. He taught himself how to paint, founded a car magazine, photographed hundreds of cars, built self-taught websites—good ones—and managed a band in LA; he partnered in a hemp company in Seattle in the mid-90s and last but not least, has always, always been a grease monkey.

Paul Grusche (pronounced grew-shay), nickname Groosh since high school.

Groosh.com was founded in 1996.